In our present economy, one must have outstanding business, products or services to stand out from the others of the similar kind.
Business competition may be of benefit to the customers as it boosts innovation and companies often keep the prices low, but it is not necessarily beneficial for the company itself as you only get a portion of customers and constantly have to think of offers, ways to be better than others, etc to attract customers to you.
There are three ways through which you can tackle this situation and boost your business. The first would be:
OUTSTANDING PERFORMANCE
For having an outstanding business you must follow some steps.
Provide the best customer service.
To have a customer coming back, especially in a competitive environment, it is very important to cater to his needs and satisfy him with your service. By providing ease to your customers, you’ll instantly see the positive impact it has on your business as not only do your own customers keep coming to you, but you also manage to get new ones. Having good customer service isn’t difficult. You just have to train your staff to be polite and friendly when interacting with customers, listen to them and try your best to provide them with a solution. Take feedback from them and show them that you care.
Pay attention to what bothers the customers the most on the market, and get a solution for that.
Be up to date with the innovations and provide them to your customers. Customers are naturally drawn towards the latest products or technologies as they are more effective and convenient than the previous ones. Innovation significantly increases the growth of a business.
Also, try to keep the prices reasonable.
BE DIFFERENT, PROVIDE DIFFERENTLY
You can research and find out what are that products or service that none of the businesses of the same kind provides, and makes it your speciality. In this way, you’ll be the only one providing that product/ service that is of value to your prospect and so you’ll virtually have no competition. This will also make you unique and so, attract more customers.
GO FROM COMPETITION TO COOPERATOR
They say, if you cannot beat them, join them. and this is true in businesses where you want to get rid of the competition.
Cooperators are the businesses or companies that you can partner with. Cooperating with a business that are connected to yours can prove to be beneficial for both partners.
Suppose you specialize and take small projects of a certain type of business (e.g. web development), you can partner with a company that specializes in the bigger projects (also web development) and so, when you or they get an order, you can work together and come up with perfect results.
Or you can partner with businesses that are somewhat related to yours and go hand in hand with each other that is, are complementary services. Like coaches can partner with massage therapists, etc.
You can partner based on a number of factors like regional, by size or type of projects, etc.
There is no hard and fast rule as to how you can eliminate competition but you can choose from these (and more) the option that suits you best and soon you’ll be leading the race.
