Fundraising, as the name suggests, is the money collected by a person or an organization, from individuals or companies who voluntarily donate towards a certain developmental cause or just good cause in general. The organizations doing so are usually non-profit ones, that is, the money collected from donors is used to carry out the organization’s mission instead of making profits or dividends from it.
The mission usually is to benefit people by serving them in one way or another. The missions may be related to the progress of promotion of religious, educational, health, animal care services and so on.
The organizers or people serving are usually volunteers from the society or away, but in case of an inadequate number of volunteers organizations also appoint employees. Once people start volunteering, they keep working unrelentingly and it’s because raising money for a cause that helps others, and seeing them get better due to your help, brings genuine happiness and long-lasting satisfaction and so, along with being as challenging as it is, is also VERY rewarding.
A little goal:
Also, a fundraiser’s goal is not just to get a donation once from a donor, but to also keep them engaged and donate regularly. In order to do so, the fundraisers have to keep touch with the potential donors, tell them about your mission and how you plan to carry it out, how many people are going to benefit from it and so on. It’s also important to keep them updated with the progress so that they’ll wholeheartedly donate more.
Different types of fundraising:
Here are a few ways that can help you fundraise-
1- Fundraising Events
This is the most popular, most effective way to raise funds for any upcoming or ongoing project. It is also the most fun of all! The organization can host dinners, art exhibitions, plays, concerts, etc and this manages to attract a good number of people and hence gives the funds a boost. You can also meet new potential donors who’re likely going to prove themselves very beneficial for your organization. The earnings, donors contributions, can be directed to the organization.
2- Online Donations
This is another way that is gaining wide popularity these days. It is much convenient for the new generation and you can easily publicize your vision and what you stand for and attract the donors who support it. You can create a website for your organization and add links to it on your social media accounts to direct donors to your website. It is also reached to a large group with much less effort as compared to conventional means.
3- Mail Donations
It is a way of donation that is used from the longest time ever. A lot of people of matured age are keen to donate and so, to them, this conventional way is the most convenient. The locals of society can also easily make use of this service when it comes to donation.
Other than these main ones, there are other very effective and attractive options too. They include door-to-door solicitations, sponsoring, partnerships with brands, publicity through email, etc.
No matter what way you choose, publicity of your organization’s mission and it’s graphical progress is very important to attract donors attention and have to stay in touch with them to increase engagement. It is also very important to call them or meet in person from time to time as this makes them feel valued.